Craft beer – Bière artisanale, hip hop et le poids de Nappy Roots – Malt

Quiconque a écrasé une bière avec Nappy Roots sait qu’elle est décontractée, mais c’est sérieux. ont rapporté que 85% des propriétaires de brasseries artisanales étaient blancs, tandis que les propriétaires de brasseries noires n'en représentaient que 1%. Les Amérindiens représentaient 4% des propriétaires de brasseries et les propriétaires de brasseries asiatiques et hispaniques 2%.

Un mercredi après-midi à Atlanta, Skinny Deville, Fish Scales et 808 Blake terminaient leur journée de brassage de leur dernière bière en édition limitée – un lait frappé à la banane et à la fraise appelé Nappy Goat Brew – alors que les gens commençaient à couler dans Scofflaw Brewing Co.

S'il y a deux choses qui plaisent au groupe, c'est de bonne compagnie et de célébrer les fruits de leur travail. Ils ont donc planifié une soirée-présentation pour des amis, des passionnés de bière artisanale et des partenaires commerciaux potentiels afin de boire de la bière, de manger une pizza et de faire des discussions.

«Les dates de la tournée ont été bonnes pour nous. Nous sommes allés partout ces derniers temps. Alors, Dieu est bon », a déclaré Skinny Deville. «La bière coule à flot. La musique est bumpin ’. Nous nous amusons, c'est tout.

Ce week-end, le groupe de rap nominé aux Grammy Awards a finalement apporté son mashup de bière artisanale et de hip hop country frit à Birmingham pour la célébration de son anniversaire.

Le groupe s'est rendu à la brasserie Avondale pour la première partie de sa Great American Beer Run. La grande finale: Hop City pour la soirée d'anniversaire «Lucky 7» du magasin de vin et de bière artisanale, où le groupe présentera sa lager juteuse Po’Folks. Nommée d'après le single de leur premier album de 2002, "Watermelon, Chicken & Gritz", la bière à 5,75% AVB est une édition limitée de la collaboration entre Good People, Hop City et Avondale Brewery.

"C’est la bière de votre père, mais nous la préparons", a déclaré Fish Scales à AL.com début septembre.

Pour la bière blonde du Po ’Folks, le groupe s’est inspiré de la recette de la bière traditionnelle et a ajouté du citra houblon pour créer l’une de leurs bières les plus uniques à ce jour.

La collaboration entre Nappy Roots et Hop City n’a pas été une surprise pour ceux qui ont l’oreille dans les rues de la scène florissante de la bière artisanale de Birmingham, surnommée à juste titre Beermingham. Le groupe a longtemps concentré son attention sur la ville, en particulier depuis que Beered Black Man, la marque de bière artisanale dirigée par le barman de Birmingham, Ralph Marion, a attiré leur attention.

Après des mois de conversations et de réunions, Marion a proposé à Nappy Roots de préparer un breuvage en édition limitée pour la célébration de l’anniversaire de Hop City.

Le groupe était à bord. Ils sont donc retournés à Birmingham pour rencontrer Marion et sa collègue brasserie, Annie Good, afin de visiter les brasseries de la ville et de trouver la solution idéale.

Birmingham est une étape naturelle pour le groupe, qui a commencé son activité dans le secteur de la bière artisanale il y a un peu plus de deux ans. En plus d’avoir un lien personnel avec la ville – le père et producteur du DJ 808 Blake est originaire de Birmingham – le groupe appelle Birmingham une "ville endormie à l’arrivée".

«Il y a juste quelque chose de nouveau sur ce qui se passe à Birmingham. Les nouvelles bières, les nouvelles infrastructures et leur croissance », a déclaré Blake. "Birmingham prend leur demande."

Et il est réconfortant que Marion ait été un phare pour le groupe, en prenant l’ambition de devenir l’ambassadeur de sa ville natale pour la scène de la bière artisanale en plein essor.

«Ce sont d’excellents alliés à Atlanta. Et aussi, Ralph. Il a un grand esprit qui rassemble les gens et nous donne envie de travailler avec lui », a déclaré Scales. "Quoi qu’il fasse, je suis avec."

«Les gens ont vraiment cru en notre aventure d'artiste hip hop dans la bière artisanale»

L'année 2019 a été chargée pour les rappeurs et les brasseurs itinérants dont les membres résident dans deux États. Ron Clutch et B. Stille vivent dans le Kentucky, tandis que Skinny DeVille, Fish Scales et 808 Blake vivent en Géorgie.

En février, ils ont sorti Kentucky Mud, un chocolat au lait au chocolat avec Arches Brewing, basé à Hapeville, en Géorgie. Plus tard, ils ont sorti Bootlager, une bière blonde pré-interdiction avec Woodland Empire à Boise, en Idaho.

En août, ils ont présenté leur premier Fresh Fest, le premier festival national de la bière pour les brasseries noires, au cours duquel ils ont lancé Bluegrass Stain’d, un double IPA de Dancing Gnome à Pittsburgh. À la mi-octobre, ils se dirigeront vers le festival Locomotion à Hapeville, où ils collaboreront avec Cherry Street Taproom et Cumming, en Géorgie.

Nappy Roots at Good People

Fish Scales et Skinny Deville de Nappy Roots observent les installations de Good People Brewing avec Ralph Marion et Adam Klein avant de commencer le processus de brassage de leur lager Po 'Folks. (Shauna Stuart pour AL.com)

Et en plus de tous les brassages et de toutes les dates de la tournée, Nappy Roots travaille toujours sur de la nouvelle musique. En août, ils ont sorti leur single, «Ils nous ont dit».

Le groupe en est également au stade final de la production de son émission télévisée «40 Akerz and a Brew», une série télévisée de télé-réalité sur les entreprises du monde de la bière artisanale. Blake, qui devrait être opérationnel fin 2020, affirme que le projet a été un travail d'amour.

«Les gens ont vraiment cru en notre aventure d’artistes hip hop dans la bière artisanale, et c’est quelque chose de vraiment cool à voir», a déclaré 808 Blake.

S'ils ne reçoivent pas d'images de l'émission ce week-end à Birmingham, Blake dit qu'ils seront de retour.

“Birmingham ne nous a montré que l'amour. Tout le monde nous a embrassé et a très bien embrassé notre amour de la bière à Birmingham. Nous devons donc montrer notre amour là-bas. "

Brasser de la bière et faire du tourisme est mouvementé, mais Deville a tout l'air si simple:

"Nous buvons de la bière, puis nous allons rap."

C’est un mélange de bonne humeur et de concentration qui les a aidés à naviguer dans l’industrie.

Maigre deville

Skinny Deville prend une photo d'une canette de bière chez Good People Brewing à Birmingham, Alaska. (Shauna Stuart pour AL.com)

Ils ont pour objectif d'ouvrir leur propre brasserie, un magasin de brique et de mortier de Atlantucky, la brasserie familiale qu'ils ont ouverte en 2017.

Chaque collaboration de brasserie est une occasion d’apprendre le métier de bière artisanale, de la distribution à la prévention des pertes. Et chaque visite dans une nouvelle brasserie met en évidence les défis que représentera la gestion d’une brasserie et le fait d’être un artiste en tournée.

«Et c’est vraiment ce que nous voulons montrer avec l’émission télévisée. Il ne s’agit pas seulement de mettre votre nom sur quelque chose », a déclaré Blake. «C’est entrer là-bas. Il en parle avec les brasseurs. Déterminer ce qui a du sens et ce que vous voulez faire et comprendre ce que vous faites. "

«Entrer dans l'industrie de la bière artisanale, c'est juste que je commence à tout recommencer»

Nappy Roots a commencé son expérience de brassage artisanal à Atlanta, et la ville leur a fait du bien.

"Nous buvons de la bière depuis le collège", a déclaré Scales. "Eh bien, depuis avant le collège."

"Ne t'en fais pas!" Intervint Deville en riant.

Au fur et à mesure qu'ils mûrissaient, leur goût de la bière le faisait aussi. Finalement, les amateurs de bière de longue date ont commencé à chercher des brasseries lors de visites, où ils pourraient faire connaître les spectacles et prendre le pouls de la ville. Avant de s’en rendre compte, ils étaient allés dans plus d’une centaine de brasseries et avaient compris qu’ils construisaient une marque.

Ralph Marion et écailles de poisson

Ralph Marion (à gauche) et Fish Scales discutent lors d'une visite guidée de Good People Brewing à Birmingham, Alabama (Shauna Stuart pour AL.com)

«En prenant des photos et en les mettant sur Instagram, nous avons en quelque sorte fait partie de la culture de la bière», a déclaré Scales. «Nous avons commencé à fabriquer de la bière et le moment était venu pour nous d'investir dans l'équipement.»

Ils se sont donc mis à apprendre l’art du brassage artisanal, ou ce que Skinny Deville appelle «la conscience supérieure de la bière».

C'était un processus d'essai et d'erreur. La première bière qu'ils fabriquaient avait le goût de l'eau de vadrouille. Pour résoudre ce problème, ils ont fait appel à William Teasley, le copropriétaire de Khonso Brewing. En le voyant travailler, ils ont été incités à acheter un nouvel ensemble de matériel de brassage à Hop City, à Atlanta.

Deville plaisante sur l'utilisation du «revenu disponible de rap» utilisé dans les clubs de strip-tease pour investir dans du matériel de brasserie. Mais blagues à part, apprendre à brasser n’était pas chose facile, et ils ont dû retourner à la planche à dessin pour en apprendre davantage sur les différences entre une bière blonde et une bière blonde, une IPA, une texture et des notes de dégustation.

«Entrer dans l'industrie de la bière artisanale, c'est que je commence à tout recommencer», a déclaré Deville.

«Nous vieillissons et le jeu hip hop est en train de changer. Nous ne pouvons pas penser que nous allons continuer à faire la musique que nous créons et survivre uniquement grâce à cela. Nous voulons toujours être créatifs. "

Alors, ils ont continué à parler aux gens – les conversations qui ont conduit à la création d'un podcast – et en 2017, ils ont lancé Atlantucky et sorti leurs premières bières en édition limitée avec Monday Night Brewing.

"La bière artisanale n’est plus seulement un jeu de Blancs"

À Atlanta, Nappy Roots est en bonne compagnie, en particulier parmi les autres entreprises de bière artisanale appartenant à des noirs et les amateurs. L'Atlanta Beer Boutique est en construction. La marque High Gravity Hip Hop allie bière artisanale et hip hop. Le rappeur et restaurateur Ludacris a Chicken + Beer, le concept de restauration de 90 places nommé d'après son troisième album, à l'aéroport Hartsfield-Jackson. Khonso Brewing, dit Scales, ouvre la voie. L’animateur de télévision «Sister’s Circle», Rashan Ali, a également été un fervent supporter, tout comme Killer Mike, le rappeur de la famille Dungeon, qui partage également son temps avec la moitié du duo Run the Jewels. Run the Jewels a lancé sa propre entreprise de bière artisanale en 2016.

Des écailles de poisson

Écailles de poisson chez de bonnes personnes qui brassent à Birmingham, Alaska. (Shauna Stuart pour AL.com)

Le pionnier et écrivain du marketing de la bière artisanale Ale Sharpton, qui couvre et innove le secteur de la bière artisanale depuis plus de 10 ans, a également apporté sa contribution à de nombreux projets, notamment des collaborations avec New Belgium et des sets de bière et de DJ.

"Il a été l'un de nos plus grands alliés dans tout ce dossier", a déclaré Blake. «La bière artisanale n'est plus un jeu d'hommes blancs. Et vous pouvez regarder notre événement ici même et voir cela. "

L'industrie brassicole artisanale est bien connue pour être notoirement blanche. C'est un trope fatigué, mais l'industrie a un problème de diversité. En mai dernier, une enquête réalisée par Nielsen a révélé que le buveur hebdomadaire moyen de bière artisanale est principalement un homme, âgé de 21 à 44 ans, et gagne entre 75 000 et 99 000 dollars par an.

Le manque de diversité de l’industrie est imputable à un certain nombre de facteurs. La bière artisanale a toujours été opposée à la publicité traditionnelle, préférant s'appuyer principalement sur le bouche à oreille. En raison du manque de fonds publicitaires et de la propension des hommes blancs à réseauter principalement entre eux, le secteur de la bière artisanale est fortement exploité dans un silo.

Nappy Roots at Good People

Fish Scales et Skinny Deville dégustent une bière avec Good People Brewing Co. (Crédit: Ralph Marion)

En août, la Brewers Association a publié son premier rapport sur les données relatives à la diversité des employés de brasseries. Les chiffres ne sont pas surprenants. Un sondage sur la race et l'origine ethnique des employés d'une brasserie a révélé que 85% des propriétaires de brasseries artisanales étaient de race blanche. , tandis que les propriétaires de brasseries noires ne représentaient qu'un pour cent. Les Amérindiens représentaient 4% des propriétaires de brasseries et les propriétaires de brasseries asiatiques et hispaniques 2%.

Ces chiffres sont apparus alors que l'industrie de la bière artisanale ralentissait.

Mais le Dr. J. Nikol Jackson-Beckham, professeur d'études culturelles et de communication au Randolph College et premier ambassadeur de la diversité pour la Brewers Association, affirme que le ralentissement de la croissance ne signifie pas nécessairement que la bulle de bière artisanale est sur le point d'éclater, ou un signe d'un centre-ville dans l'industrie.

«La bière artisanale a connu une croissance effrayante en peu de temps. Et maintenant, cette croissance commence à s'installer dans ce qui ressemble à une industrie mature », a déclaré le Dr Jackson-Beckham, qui a étudié l'industrie de la bière artisanale américaine pendant plus de dix ans et qui est le fer de lance de la Bière artisanale pour tous et Craftx Edu ⁠— deux projets consacrés au plaidoyer et à la diversité dans la bière artisanale.

Et cette maturité, dit-elle, signifie que l'industrie de la bière artisanale devient plus professionnelle, laissant la porte ouverte à des conversations plus intelligentes sur la diversité et l'inclusion et les personnes qui fabriquent et boivent de la bière artisanale.

J. Nikol Jackson-Beckham

Dr. J. Nikol Jackson-Beckham (Courtoisie, Craftbeer pour tous)

En dépit de ces chiffres sombres, les propriétaires de brasseries artisanales noires et les amateurs de bières artisanales commencent à se faire entendre alors qu'ils exigent de l'espace dans l'industrie. En août, Garrett Oliver, brasseur principal de la brasserie Brooklyn Brewery et lauréat du prix James Beard, a tweeté sur le fait que le festival Fresh Fest de cette année "Ressemblait à l'Amérique." Cette année a également été une année de responsabilité pour la bière artisanale. Dans un blog publié en février, l'agence de marketing Beer Kulture s'est adressée directement à la communauté de la bière artisanale pour qu'elle s'attaque ouvertement à des problèmes tels que la misogynie et le mauvais traitement des employés, tout en restant silencieuse sur une plainte pour discrimination raciale déposée contre Founders Brewing, basé à Detriot. En mai, des marques de bière artisanale et des passionnés noirs ont convoqué la brasserie Mirage à Seattle pour la commercialisation offensive d'une bière à thème Bloods and Crips.

Ale Sharpton, rédactrice en chef du magazine Southern Craft Beer, a déclaré que l'industrie de la bière artisanale commençait à remarquer le pouvoir d'achat et le pouvoir créatif des personnes de couleur.

«Les personnes de couleur sont de plus en plus confiantes quant à la connaissance de la bière et se sentent plus compétentes pour faire preuve de souplesse dans leur créativité», a déclaré Sharpton. «Nous importons différents types d'épices et différents profils de saveurs auxquels d'autres n'ont même jamais pensé.»

En même temps, dit Sharpton, les personnes de couleur doivent occuper des postes de décision dans l’industrie.

«Il faut qu'il y ait plus d'embauche de nous. Et nous sommes plus nombreux à entrer dans la salle et à apprendre à faire de la bière.

blkbrewbabes

Membres du groupe blkbrewbabes lors de la fête de brassage de Nappy Roots lors du brassage Scofflaw à Atlanta (Shauna Stuart pour AL.com)

Sharpton, qui regarde et collabore avec Nappy Roots depuis ses débuts dans l’industrie, dit que le groupe se trouve à un tournant crucial dans l’activité.

«Je les prends au sérieux et tout le monde le devrait aussi. Ces brothas ne le font pas simplement comme une mode, sautant dedans et dehors. Ils connaissent vraiment leur merde, mec. Et ils se rendent compte qu'il y a un vide à combler ", a déclaré Sharpton, qui a écrit sur l'intersection de l'industrie de la bière artisanale et du hip hop depuis 1996." Et parmi tous les groupes et les personnes du hip hop qui sont dans bière artisanale, ils sont en haut de la liste. Et ils sont bien partis.

Nappy Roots a ouvertement parlé de son désir de combler le fossé entre les Afro-Américains et le monde de la bière artisanale.

Ale Sharpton

Ale Sharpton (à gauche) et Skinny Deville au Scofflaw Brewing à Atlanta (Shauna Stuart pour AL.com)

«C'est une entreprise, alors beaucoup de gens ne veulent pas y participer. Mais nous essayons d’arriver à un point où nous pouvons aller chez les Migos ou Drake pour leur dire: "faisons une bière", a déclaré Scales. «Parce qu'ils ont le pouvoir de star star. Et ils peuvent activer ces commutateurs. Nous voulons créer une plate-forme pour que les Noirs et les artistes puissent faire une bière. ”

Les artistes hip-hop ont longtemps été associés au pouvoir d’achat dans l’industrie des spiritueux, qu’il s’agisse de références de chansons ou de leur implication directe en tant qu’investisseurs, ambassadeurs de marque ou spécialistes du marketing.

Mais pour comprendre pleinement la gravité de l’influence croissante de Nappy Roots sur l’industrie de la bière artisanale, le Dr Jackson-Beckham a déclaré qu’il était important d’examiner l’histoire de la participation du hip hop à d’autres spiritueux et à ce que Nappy Roots fait dans la bière.

Dans les années 1980 et 1990, les fabricants de liqueur de malt ont commencé à cibler un public noir après une tentative infructueuse de commercialisation de l'esprit auprès de la classe moyenne blanche. Bien que personne ne sache exactement pourquoi les ventes ont été de manière disproportionnée dans certains quartiers noirs (bien que certains disent que les publicités illustrant la richesse attiraient les consommateurs noirs), l'industrie en a pris bonne note et de nombreuses marques de malt ont reformulé et remis leurs produits en vente pour redoubler leurs ventes. public noir. Le résultat était une puissance plus élevée, mais une boisson de qualité moins chère. Les publicités et les campagnes publicitaires ont fait la part belle aux rappeurs, notamment Snoop Dog et Ice Cube.

Un public noir qui ne s’identifiait pas avec ce groupe démographique commençait à se démarquer de la liqueur de malt et à se tourner vers les spiritueux haut de gamme. En conséquence, la bière, dans son ensemble, était un dommage collatéral.

808 Blake

808 Blake et les journalistes d’Atlanta lors de la soirée de lancement de Nappy Roots au Scofflaw Brewing à Atlanta. (Shauna Stuart pour AL.com)

«Alors, maintenant tu as ton Grey Goose. Vous avez votre Tanqueray. Vous avez beaucoup de boissons alcoolisées de qualité supérieure qui sont un peu plus associées à une sorte de noirceur ascendante ou culturellement avertie », a déclaré le Dr Jackson-Beckham. "Et la bière est en quelque sorte laissée pour compte."

Mais au cours des dernières années, une renaissance a été lancée pour examiner et comprendre les contributions des Noirs à l’industrie des spiritueux, qui ont été constamment écrites de cette histoire. Maintenant, les Afro-Américains commencent à réclamer ce récit – notamment en rendant hommage à Nearest Green, l’esclave qui a appris à Jack Daniel, comment attirer les foules, exigeant l’attention de l’industrie auprès des clubs de spiritueux et en tenant les auteurs qui couvrent l’industrie du vin responsables de l’exclusion des écrivains noirs. La bière n'a pas fait exception à la règle, les écrivains noirs écrivant des essais personnels pour rendre hommage à l'histoire de la Guinness en Afrique et compter pour l'histoire méconnue des esclaves, indispensables à la fabrication de la bière dans la Virginie coloniale.

Et tandis que Nappy Roots se positionne comme l'un des leaders de l'industrie de la bière artisanale, ils ont tout intérêt à réparer une histoire en lambeaux.

Nappy Roots at Scofflaw

DJ / producteur 808 Blake et Fish Scales chez Scofflaw Brewing à Atlanta (Shauna Stuart pour AL.com)

«Je pense que leur travail est aussi important que possible», a déclaré le Dr Jackson-Beckham.

"Parce que j'étudie ce genre d'histoire culturelle et son impact depuis des années et que je me demandais" Comment pouvons-nous surmonter cette histoire? "

Et elle n’est pas seule. Teo Hunter et Beny Ashburn, qui gèrent la marque de bière artisanale et la future brasserie Crowns and Hops, ont ouvertement parlé du démantèlement de l'héritage terni du hip hop et des 40 oz. et inaugurant un nouveau chapitre pour que les Noirs puissent profiter de la bière de qualité supérieure autant que des spiritueux de qualité supérieure.

«En tant qu’artistes hip-hop, c’est vraiment très important pour eux de faire cela. Et je suis vraiment excité », a déclaré le Dr Jackson-Beckham. "Et c’est vraiment excitant de voir la créativité et l’énergie qu’ils apportent au brassage, car je pense que cela ressemble vraiment au type d’énergie qu’ils ont toujours apportée à la musique."

L'intersection de la bière artisanale et du hip hop

La bière artisanale est encore un esprit relativement nouveau sur le spectre du hip hop, mais Nappy Roots a la compagnie de certains de ses pairs.

“Bun B. Tech N9ne. Petey Pablo a une bière. Chill Moody à Philadelphie. Il travaille sur sa bière depuis un moment. Devin the Dude a une bière », a déclaré Scales. "Afroman a une bière."

"Toute personne influente dans le monde du hip-hop peut se tourner vers la bière artisanale", a déclaré Deville. «Jermaine Dupri. Jay Z, Drake. Vous savez, Missy Elliot. Ils peuvent vraiment faire pencher la balance.

«Tout ce qu’il faut, c’est un test Drake et c’est bon», a déclaré 808 Blake en riant.

Ale Sharpton

Skinny Deville, Ale Sharpton et Rob Kremer discutent à Scofflaw Brewing à Atlanta lors de la soirée enveloppante de Nappy Roots. (Shauna Stuart pour AL.com)

Nappy Roots peut plaisanter à propos d'objectifs ambitieux. Mais le collectif n'est pas réellement intéressé par le recrutement de leurs pairs pour un buy-in branché ou pour simplement «mettre un nom dessus». Ils essaient plutôt de créer une base solide pour les artistes qui souhaitent apprendre le métier, tout comme ils ont. Ils ont déjà attiré l'attention du futur rappeur d'Atlanta, le GRIP, et souhaitent continuer à partager leurs connaissances avec la nouvelle classe de rappeurs entrant en scène.

Mais que faudra-t-il pour attirer l’attention d’autres jeunes rappeurs qui risquent d’être davantage attirés par les esprits hérités du hip hop?

"Je pense que nous devons fabriquer un produit que le hip hop aimerait", a déclaré Scales. "Je pense que les têtes de hip-hop de 20 à 30 ans … ils ne sont peut-être pas vraiment dans la bière artisanale comme ça."

«Pas encore», dit 808 Blake.

"Bien, pourtant", poursuivit Scales. «Mais nous travaillons dans le laboratoire sur des projets qui pourraient intéresser le hip-hop âgé de 20 à 30 ans. Parce qu’à l’heure actuelle, la bière artisanale est plutôt une sorte de boisson à partir de 30 ans. Nous avons quelques idées à ce sujet. "

Sharpton et le Dr Jackson-Beckham s'accordent toutefois pour dire que non seulement ce type de produit existe déjà, mais que le paysage regorge de possibilités pour que les gens se connectent de manière authentique et respectueuse. les éléments créatifs de la culture hip hop, des collaborations d’artistes à la conception visuelle. Et les exemples sont là: New York est la base des opérations de la marque Kicks and Kegs, un mariage de baskets et de culture de la bière, et du bar à bières pour disques vinyles, Bier Wax. Cette année, High Gravity Hip Hop a lancé son premier festival de bière hip hop et artisanale à Atlanta.

Tandis que les marques de spiritueux collaborent avec la culture hip hop, comme le poste de responsable de la culture de Jameson chez DJ OHSO et Art Beats and Lyrics de Jack Daniel, Nappy Roots explique que le secteur de la bière artisanale réalise également que le hip hop a un public captif. Et ils veulent être là pour aider à concrétiser cet engagement. Ils sont parfaitement conscients du fait que créer un changement de culture dans l’industrie de la bière artisanale demande des efforts considérables. Mais le noeud de ce travail, disent-ils, réside dans la connaissance du produit, plutôt que sur la célébrité.

"Je ne pense pas que vous puissiez vous contenter de dire:" Hé, je suis dans le hip-hop, je vais briser les stigmates ", a déclaré 808 Blake. "Vous devez vous intégrer à toute la situation, rencontrer des gens et faire partie de la communauté."

Écailles de poisson de racines de nappe

Fish Scales of Nappy Roots pose avec une bière au Scofflaw Brewing à Atlanta. (Shauna Stuart pour AL.com)

Nappy Roots explique que le secteur de la bière artisanale a été très accueillant. En fait, ils ont dû refuser ou retarder certaines collaborations à cause de la planification et de la demande. Et avec les projets en cours, ils espèrent poursuivre sur cette lancée.

«La bière artisanale fait partie de ce que nous sommes, comme tout le monde. Nous ne sommes pas des amateurs de culture. Nous ne sommes pas là pour un nouveau marché. Cela fait partie de nous et nous le faisons aussi bien », a déclaré Scales. «Cela fait partie de notre culture. Et nous devons le posséder. "

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", " _ id ":" 6BLZUH7VFJATZHDEMF3QYXCZIY "," type ":" text ", "additional_properties": "comments" :(), "inline_comments" :(), "content": "Birmingham est la prochaine étape naturelle pour le groupe, qui a commencé son activité dans l'industrie de la bière artisanale il y a un peu plus de deux ans . En plus d'avoir un lien personnel avec la ville - producteur et tournée du DJ 808, le père de Blake est originaire de Birmingham - le groupe appelle Birmingham une "ville endormie". ", " _ Id ":" CMGDEOX4FBD23CDAQWZWRSL64M "," type ": "text", "additional_properties": "comments" :(), "inline_comments" :(), "content": "" Il y a juste quelque chose de nouveau dans ce qui se passe à Birmingham. Les nouvelles bières, les nouvelles infrastructures et leur croissance », a déclaré Blake. "Birmingham accepte leur demande." ", " _Id ":" RWVEEQLOORHKFB5G5DY2UKFFAU "," type ":" text "," additional_properties ": " comments ":()," inline_comments ":()," content ":" Et il est réconfortant que Marion ait été un phare pour le groupe, se faisant l’ambassadeur de sa ville natale pour la scène de la bière artisanale en plein essor. ", " _ id ":" LTJ6IGF65NF2XGXNHCQACHOQV4 "," type ":" text "," additional_properties ": " comments ":()," inline_comments ":()," content ":" "Ils sont géniaux alliés à Atlanta. Et aussi, Ralph. Il a un grand esprit qui rassemble les gens et nous donne envie de travailler avec lui », a déclaré Scales. "Peu importe ce qu'il fait, je suis avec." ", " _Id ":" XVSTKDN5WBGTNK7NA7H67TMRLM "," type ":" en-tête "," niveau ": 6," additional_properties ": " comments ":(), "inline_comments" :(), "content": "«Les gens ont vraiment cru en notre aventure d'artiste hip hop dans la bière artisanale»", {" _ id ":" 7H3XVN4QY5E4LHKDTQAVLNJRMI "," type ":" text "," additional_properties ": " comments ":()," inline_comments ": ())," contenu ":" 2019 a été occupé pour les rappeurs et les brasseurs itinérants dont les membres résident dans deux États. Ron Clutch et B. Stille vivent dans le Kentucky, tandis que Skinny DeVille, Fish Scales et 808 Blake vivent en Géorgie. ", " _id ":" Q6MM5VWPMBFANFI5PFZX3RUFCQ "," type ":" text "," additional_properties ": " comments ":()," inline_comments ":()," contenu ":" En février, ils ont été libérés Kentucky Mud - un chocolat au lait avec Arches Brewing de Hapeville, en Géorgie. Plus tard, ils ont sorti Bootlager, une lager pré-interdiction avec Woodland Empire à Boise, en Idaho. ", " _ id ":" 4JIRYULSYRHADF4HPWJCUIXWZM "," type ":" text "," additional_properties ": " comments ":()," inline_comments ":()," contenu ":" En août, ils ont été masqués leur premier Fresh Fest, le premier festival de bière du pays pour les brasseurs noirs, où ils ont lancé Bluegrass Stain'd, un double IPA de Dancing Gnome à Pittsburgh. À la mi-octobre, ils se dirigeront vers le festival Locomotion d'Hapeville, où ils collaboreront avec Cherry Street Taproom à Cumming, Ga. ", {" _ Id ":" FOXNNIVJ5JEGHAVIT2LBIBM2NQ "," additional_properties ": "fullSizeResizeUrl": "photo / resize / EuKPtTw2HqfvOkh73Sd5zIs8sE0 =" arc-anglerfish-arc2-prod-advancelocal / public "; (), "mime_type": "image / jpeg", "originalName": "couleur ajustée dans Good people main .jpg", "originalUrl": "https: //arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws il existe une série de fichiers contenant le "," publié ": true," resizeUrl ":" http://thumbor-prod-us-east-1.photo.aws.arc.pub/EuKPtTw2HqfvOkh73Sd5zIs8sE0=/arc-anglerfish-arc2-prod-advancelocal/public/ FOXNNIVJ5JEGHAVIT2LBIBM2NQ.jpg "," restreint ": faux," version ": 0," commen ts ":()," _id ":" NJWSWG35YBECRI25WY4ZBMCYM4 "," address ": ," caption ":" Les écailles de poisson et Skinny Deville de Nappy Roots observent les installations de Good People Brewing avec Ralph Marion et Adam Klein avant de commencer le processus de brassage de leur bière blonde Po 'Folks. (Shauna Stuart pour AL.com) "," created_date ":" 2019-10-06T19: 16: 03Z "," credits ": " affiliation ":()," par ": (" _ id ":" sstuart "," type ":" auteur "," version ":" 0.5.8 "," nom ":" Shauna Stuart "," description ":" Social + Communauté sur Al.com "," liens_sociaux ": (" site ":" email "," url ":" sstuart@al.com ", " site ":" twitter "," url ":" ShaunaReporter ")," socialLinks ": (" site ":" email "," url ":" sstuart@al.com "," déconseillé ": true," deprecation_msg ":" Veuillez utiliser des social_links. ", " site ":" twitter "," url ":" ShaunaReporter ", "deprecated": true, "deprecation_msg": "Veuillez utiliser social_links."), "additional_properties": "original": "_ id": "sstuart", "status": true, "bio": "Social + Communauté sur Al.com "," byline ":" Shauna Stuart ," height ": 2304," type d'image ":" photograph "," last_updated_date ":" 2019-10-06T19: 16: 03Z "," lic ensable ": false," propriétaire ": " id ":" advancelocal "," sponsorisé ": false," source ": " edit_url ":" https://advancelocal.arcpublishing.com/photo/FOXNNIVJ5JEGHAVIT2LBIBM2NQ ", "system": "Anglerfish", "sous-titre": "Nappy Roots at Good People", "taxonomy": "related_tasks" :(), "type": "image", "url": "https: / /arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/FOXNNIVJ5JEGHAVIT2LBIBM2NQ.jpg" ,"version":.9.9.0","width":3456 ," "presized_urls">". https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/FOXNNIVJ5JEGHAVIT2LBIBM2NQ.jpg" ,"large":"https://www.al.com/resizer/vfE8d-vkdXf7d8f7d8v7d8v7d8v7f7cfcfvx /smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/FOXNNIVJ5JEGHAVIT2LBIBM2NQ.jpg" ,"medium":ttp://www.al.com/resizer/wpL1UmxJBHHJ arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/FOXNNIVJ5JEGHAVIT2LBIBM2NQ.jpg","small":https://www.al.com/resizer/cxOlGUpeZvT7kT -anglerfish-arc2-prod-advancelocal. s3.amazonaws.com/public/FOXNNIVJ5JEGHAVIT2LBIBM2NQ.jpg" ,"x_small":"https://www.al.com/resizer/Pvbk-W4bADx50PF2oyq2w5JyJ44=/180x0 .amazonaws.com / public / FOXNNIVJ5JEGHAVIT2LBIBM2NQ.jpg "}}, " _ id ":" T7YCLK4UFRELND75VHX2ORY3VE "," type ":" text "," additional_properties ": " commentaires ": ,, en ligne , "content": "Et en plus de toutes les brassages et de toutes les dates de tournée, Nappy Roots travaille toujours sur de la nouvelle musique. En août, ils ont sorti leur single «Ils nous ont dit." ", " _ Id ":" BKN4TUORCBH3DA4Z4TOTJNTMT4 "," type ":" text "," additional_properties ": " comments ":()," inline_comments " :(), "content": "Le groupe est également en phase finale de production de son émission télévisée," 40 Akerz and a Brew ", une série télé-réalité à la mode documentaire sur leurs aventures dans le monde de la bière artisanale. Blake, qui devrait être opérationnel fin 2020, affirme que le projet a été un travail d'amour. ", " _ id ":" 3HV7G2NSBZDCVNKIREAOE4AQHM "," type ":" text "," additional_properties ": " comments ":()," inline_comments ":()," content ":" "Les gens ont vraiment cru en tant qu’artistes hip-hop de la bière artisanale, c’est quelque chose de vraiment cool à voir », a déclaré 808 Blake. ", " _ id ":" IDHE2GEPUJFYVBEYXB6ZM2ZRJM "," type ":" text "," additional_properties ": " comments ":()," inline_comments ":()," contenu ":" Si tel n'est pas le cas Blake a annoncé qu'ils reviendraient. ", " _ id ":" TS525P7EJ5EN3NUUV45KY5EQUI "," type ":" text "," additional_properties ": " comments ":(), "inline_comments" :(), "content": "" Birmingham ne nous a montré que de l'amour. Tout le monde nous a embrassé et a très bien embrassé notre amour de la bière à Birmingham. So, we’ve got to show love there.” ","_id":"ZYB7OMJCKFFMNNPBQY2IVG7P5E","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Brewing beer and touring is hectic, but Deville makes it all seem so simple: ","_id":"AECSYRBS4ZDPZHWO3RGJXVREKE","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“We drink beer, then we go rap.” ","_id":"53MJ2OVXDJA63BE2UBMHSFUSGQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"It’s a blend of being good natured and focused that’s helped them navigate the industry. ",{"_id":"KGYDRYSACZGHFMMXULGYVYX4X4","additional_properties":"fullSizeResizeUrl":"/photo/resize/20x6KJ0ZCUCgLe7GOR0sH1_AZSI=/arc-anglerfish-arc2-prod-advancelocal/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"Skinny deville taking photo at Good People .jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/20x6KJ0ZCUCgLe7GOR0sH1_AZSI=/arc-anglerfish-arc2-prod-advancelocal/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/20x6KJ0ZCUCgLe7GOR0sH1_AZSI=/arc-anglerfish-arc2-prod-advancelocal/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","restricted":false,"version":0,"comments":(),"_id":"SOTYLB4THZCHFPRVTJWU6SC4UA","address":,"caption":"Skinny Deville takes a photograph of a beer can at Good People Brewing in Birmingham, Ala. (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:18:59Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original":"_id":"sstuart","status":true,"bio":"Social + Community at Al.com","byline":"Shauna Stuart ),"height":2304,"image_type":"photograph","last_updated_date":"2019-10-06T19:18:59Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/KGYDRYSACZGHFMMXULGYVYX4X4","system":"Anglerfish","subtitle":"Skinny Deville","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","version":"0.9.0","width":3456,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","large":"https://www.al.com/resizer/9JEGPDSaKYvjbcqyZgeUIV1mc_0=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/KGYD RYSACZGHFMMXULGYVYX4X4.jpg","medium":"https://www.al.com/resizer/033tW-EEVCUQrpT8VNnsTIP66oI=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","small":"https://www.al.com/resizer/eA4oDN21YepTuxfBzteWnIaXkrk=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg","x_small":"https://www.al.com/resizer/hwN7VUuB1jy3zdcSaVxNemUdO1c=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/KGYDRYSACZGHFMMXULGYVYX4X4.jpg"},"_id":"QKMPI62XH5GPDDMRMWSKQBLAZI","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"They have their sights set on opening their own brewery, a brick and mortar location of Atlantucky, the home brewery they started in 2017. ","_id":"A3YYLLAYQFEHFBD3SIB6DFN7BA","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Each brewery collaboration is a chance to learn the business of craf t beer, from distribution to loss prevention. And every visit to a new brewery highlights the challenges that will come with running a brewery and being a touring artist. ","_id":"XLKMJWVOFNFL7NL7TJ43XYZGZA","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“ And that’s really what we want to showcase with the TV show. It’s not just putting your name on something,” said Blake. “It’s getting in there. It’s talking it out with the brewers. Figuring out what makes sense and what you want to make and getting into the gritty of understanding what you’re doing.”","_id":"LUXDDM3TFJD4XBNGVHKI2LNSKI","type":"header","level":6,"additional_properties":"comments":(),"inline_comments":(),"content":"“Going into the craft beer industry is just me starting to rap all over again”","_id":"PZPIOJL2BFA3RFP5VFHSGKQOVY","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Nappy Roots started their craft brewing journey in Atlanta, and the city has been good to them. ","_id":"E23JWLY53RAOVFHGMLNIP5E5BI","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":""We've been drinking beer since college,” said Scales. “ Well, since before college.” ","_id":"SHIHAWF7PNEZ7FMI3IM2APIUP4","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“Don't care!” Deville cut in, laughing. ","_id":"QSMP7WBX6FHXJFHDGXYUWNAEAU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"As they matured, so did their taste in beer. Eventually, the longtime beer lovers started seeking out breweries during tour stops, where they could spread the word about shows, and take the pulse of the town. Before they knew it, they’d been to over a hundred breweries and realized they were building a brand. ",{"_id":"UPWQZ2NQVZFMBI5BXDFAIWQKSE","additional_properties":"fullSizeResizeUrl":"/photo/resize/h8mHjW238vGzsvxrhQwqS-gqEVA=/arc-anglerfish-arc2-prod-advancelocal/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"ralph and scaled adjusted .jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/h8mHjW238vGzsvxrhQwqS-gqEVA=/arc-anglerfish-arc2-prod-advancelocal/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/h8mHjW238vGzsvxrhQwqS-gqEVA=/arc-anglerfish-arc2-prod-advancelocal/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","restricted":false,"version":0,"comments":(),"_id":"PRZGWI4YW5H5PIBUPUPZSEMJNQ","address":,"caption":"Ralph Marion (left) and Fish Scales chat during a walk-through of Good People Brewing in Birmingham, Ala. (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:21:26Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original":"_id":"sstuart","status":true,"bio":"Social + Community at Al.com","byline":"Shauna Stuart ),"height":2304,"image_type":"photograph","last_updated_date":"2019-10-06T19:21:26Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/UPWQZ2NQVZFMBI5BXDFAIWQKSE","system":"Anglerfish","subtitle":"Ralph Marion and Fish Scales","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","version":"0.9.0","width":3456,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","large":"https://www.al.com/resizer/UZbgOoyVe6ZV79G_x4bJM2qD4Cc=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","medium":"https://www.al.com/resizer/OyJuYz-AaiMTnYYOOrTUD8_JyAo=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","small":"https://www.al.com/resizer/pY4kc0vuHQu609ep5fIiyYryYiU=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg","x_small":"https://www.al.com/resizer/fHU4k_BGSEcICckzJ662a3mJ7Zc=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/UPWQZ2NQVZFMBI5BXDFAIWQKSE.jpg"},"_id":"KRWODQBXSFEYJDBOVHUDIX475Y","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“As we took pictures and put them on Instagram, we kind of became part of the beer culture,” said Scales. “We started making beer and that was a good time for us to start investing in equipment.” ","_id":"6XGQ3XM3PZDBDCJ3GWVN4JCMVA","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"So, they set out to learn the art of craft brewing, or what Skinny Deville calls “beer’s higher consciousness.” ","_id":"IQESUTUFP5BR7EQGUY6PKSNPWQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"It was a process of trial and error. The first beer they made tasted like mop water. To help fix it, they brought in William Teasley, the co-owner of Khonso Brewing. Watching him work inspired them to buy a new set of brewing materials from Hop City in Atlanta. ","_id":"NI4Y6LPEZZCUTLY4PMURUWMKV4","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Deville has a running joke about using the “disposable rap income” they used at strip clubs to invest in brewing equipment. But jokes aside, learning to brew wasn’t easy, and they had to go back to the drawing board to learn even more about the differences between a lager and an IPA, texture, and tasting notes.","_id":"MWDU6QCFVFGRHK2YW2EM3CUZBU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“Going into the craft beer industry is just me starting to rap all over again,” said Deville. ","_id":"RCLH6Z6BMFDQ7KSKMQZB7LUWPQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“We're getting older and the hip hop game is changing. We can't think we're going to still continue to make the music we make and survive solely off that. We still want to be creative.”","_id":"DJF2HPXVRRBJLOEWDGGWPRAMOU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"So, they kept talking to people —conversations that led to the creation of a podcast— and in 2017, they started Atlantucky and released their first limited-edition beers with Monday Night Brewing. ","_id":"ZGXWKKOWHFEWPNNBPGAR2R4PDM","type":"header","level":6,"additional_properties":"comments":(),"inline_comments":(),"content":"“Craft beer is not just a white man’s game anymore” ","_id":"OXPSL3QNZJFTBKTG6WIIEORS3Y","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"In Atlanta, Nappy Roots is in good company, especially among other black-owned craft beer ventures and enthusiasts. The Atlanta Beer Boutique is under construction.The brand High Gravity Hip Hop pairs craft beer and hip hop. Rapper and restaurateur Ludacris has Chicken + Beer, the 90-seat dining concept named after his third album, at the Hartsfield-Jackson airport. Khonso Brewing, says Scales, is blazing the trail. And TV host Rashan Ali of “Sister’s Circle” has also been a huge supporter, as well as Killer Mike, the Dungeon family rapper who also splits his time as one-half of the duo Run the Jewels. Run the Jewels debuted their own craft beer venture in 2016. ",{"_id":"RXMLRKULTZFQNMLDZAOCDF5LX4","additional_properties":"fullSizeResizeUrl":"/photo/resize/Ah-Wk1zwSEqFmivmWHtNqvuV_yE=/arc-anglerfish-arc2-prod-advancelocal/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"Scales looking at good people.jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/Ah-Wk1zwSEqFmivmWHtNqvuV_yE=/arc-anglerfish-arc2-prod-advancelocal/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/Ah-Wk1zwSEqFmivmWHtNqvuV_yE=/arc-anglerfish-arc2-prod-advancelocal/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","restricted":false,"version":0,"comments":(),"_id":"XWWWMF6MVRAH7P6OQV63SNFCTU","address":,"caption":"Fish Scales at Good People Brewing in Birmingham, Ala. (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:24:13Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original":"_id":"sstuart","status":true,"bio":"Social + Community at Al.com","byline":"Shauna Stuart ),"height":2304,"image_type":"photograph","last_updated_date":"2019-10-06T19:24:13Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/RXMLRKULTZFQNMLDZAOCDF5LX4","system":"Anglerfish","subtitle":"Fish Scales","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","version":"0.9.0","width":3456,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","large":"https://www.al.com/resizer/1WcUCvc2h0I2iM_tII2Hg-SuOVM=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","medium":"https://www.al.com/resizer/HTLIjtp0qQDeQx33PNtiUpcFbQc=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","small":"https://www.al.com/resizer/kqAyvngFJQ4MB_YUaKS5etLa1Z0=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg","x_small":"https://www.al.com/resizer/5lywN1Iuvrl1pHoUvB-zjluB8hc=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/RXMLRKULTZFQNMLDZAOCDF5LX4.jpg"},"_id":"Y7WKPEY7KJA3TD6Z2PW5CTR44M","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Another huge supporter of the group: craft beer marketing pioneer and writer Ale Sharpton, who has been covering and innovating the craft beer industry for over a decade with a number of projects, including collaborations with New Belgium and beer and DJ sets. ","_id":"UNTWXXG435B7PNZPDTZRC6OK6E","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“He's been one of our biggest allies in this whole thing,” said Blake. “Craft beer is not just a white man's game anymore. And you can look at our event right here event right here and see that.” ","_id":"46MP7AJICVHQHKC4WDK56AIFXQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"The craft brewing industry is well known for being notoriously white. It’s a tired trope, but the industry does have a diversity problem. This past May, a Nielsen survey found that the average weekly craft beer drinker is primarily male, between the ages of 21 and 44, and makes between $75,000 and $99,000 annually.","_id":"6HONIAERYFDS5HH6PXO2CVOAOQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"There are a number of factors to blame for the industry’s lack of diversity. Craft beer has historically been opposed to traditional advertising, preferring to rely chiefly on word of mouth. Due to the lack of advertising dollars and the propensity of white men to network primarily amongst themselves, the craft beer industry has heavily operated in a silo. ","_id":"2TNWMIR4ZZBH3JWPTUDDF6ZNFU","additional_properties":"fullSizeResizeUrl":"/photo/resize/3QZKqloIywx1g2dvgbOCariu2Os=/arc-anglerfish-arc2-prod-advancelocal/public/2TNWMIR4ZZBH3JWPTUDDF6ZNFU.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"nappy roots .jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/2TNWMIR4ZZBH3JWPTUDDF6ZNFU.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/3QZKqloIywx1g2dvgbOCariu2Os=/arc-anglerfish-arc2-prod-advancelocal/public/2TNWMIR4ZZBH3JWPTUDDF6ZNFU.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/3QZKqloIywx1g2dvgbOCariu2Os=/arc-anglerfish-arc2-prod-advancelocal/public/2TNWMIR4ZZBH3JWPTUDDF6ZNFU.jpg","restricted":false,"version":0,"comments":(),"_id":"27U72KUQYNC3XK5NWA5CTD5PHY","address":,"caption":"Fish Scales and Skinny Deville sample beer with Good People Brewing Co. 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Native Americans made up four percent of brewery owners and both Asian and Hispanic brewery owners made up two percent. ","_id":"FRWATUWAENBRRGGYDGGNRKI45E","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"These numbers emerged amid reports that the craft beer industry is slowing down. ","_id":"KI77WSV4TBBAFLTKSSSHZV5MSU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"But Dr. J. Nikol Jackson-Beckham, a professor of cultural and communication studies at Randolph College and the first diversity ambassador for the Brewers Association, says that slower growth isn’t necessarily a signal that the craft beer bubble is about to burst, or a sign of a downtown in the industry.","_id":"RFLX37CMSRFE3BZMXCLFOOCYTY","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“Craft beer grew at a freakish rate over a short amount of time. And now, that growth is starting to settle down into what a mature industry looks like,” said Dr. Jackson-Beckham, who has studied the American craft beer industry for over a decade and spearheads Craft Beer for All and Craftx Edu ⁠— two ventures devoted to advocacy and diversity in craft beer. ","_id":"QHK6IGGYHVAPVPWX66XF7BLBCU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"And that maturity, she says, means the craft beer industry is becoming more professional, leaving the door open for more intelligent conversations about diversity and inclusion and the people who make and drink craft beer.","_id":"A4REFSYHV5ACHPBFZX2FB5UDII","additional_properties":"fullSizeResizeUrl":"/photo/resize/bkdwpWrGnjzzAKRP-MFzMNnvnQ4=/arc-anglerfish-arc2-prod-advancelocal/public/A4REFSYHV5ACHPBFZX2FB5UDII.png","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"application/octet-stream","originalName":"j6 web (1).png","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/A4REFSYHV5ACHPBFZX2FB5UDII.png","owner":"sstuart@al.com","proxyUrl":"/photo/resize/bkdwpWrGnjzzAKRP-MFzMNnvnQ4=/arc-anglerfish-arc2-prod-advancelocal/public/A4REFSYHV5ACHPBFZX2FB5UDII.png","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/bkdwpWrGnjzzAKRP-MFzMNnvnQ4=/arc-anglerfish-arc2-prod-advancelocal/public/A4REFSYHV5ACHPBFZX2FB5UDII.png","restricted":false,"version":0,"comments":(),"_id":"XH3E65TGNNGPPC4LOHD7YLZC4U","address":,"caption":"Dr. J. Nikol Jackson-Beckham (Courtesy, Craftbeer for all)","created_date":"2019-10-06T19:11:35Z","credits":"affiliation":(),"by":("byline":"courtes (custom credit)","name":"courtes","type":"author"),"height":956,"image_type":"photograph","last_updated_date":"2019-10-06T19:11:35Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/A4REFSYHV5ACHPBFZX2FB5UDII","system":"Anglerfish","subtitle":"J. 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In August, Brooklyn Brewery brewmaster and James Beard award-winner Garrett Oliver tweeted that this year’s Fresh Fest actually “looked like America.” This year was also a year of accountability for craft beer. In a February blog post, the marketing agency Beer Kulture directly addressed the craft beer community for openly tackling issues such as misogyny and poor treatment of employees, but staying collectively quiet about a racial discrimination lawsuit filed againt Detriot-based Founders Brewing. In May, black owned craft beer brands and enthusiasts called out Mirage Brewery in Seattle for the offensive marketing of a Bloods and Crips themed beer. ","_id":"I45YP3YPHJBNXNPGKRYXY2KAKM","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Ale Sharpton, editor-in-chief of Southern Craft Beer magazine, says the craft beer industry is starting to notice the buying and creative power that people of color have. ","_id":"CV72XKPJENA7LARSZJPLPBL3RQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“ People of color are becoming more confident about knowing beer and feeling more competent about flexing our creative muscles,” said Sharpton. “We're bringing in different types of spices and different flavor profiles that other people have never even thought of.”","_id":"32ZBV2KKLVFS7K2A52ZBPWLTZY","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"At the same time, says Sharpton, people of color need be in decision making positions in the industry.","_id":"ZJKG35VOQ5B4FNQC5UDDWKEXYA","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“There needs to be more hiring of us. And more of us just getting in the room and learning how to make beer.” ",{"_id":"OGG5DOQQRRCJHBPZ6Y7JCKENF4","additional_properties":"fullSizeResizeUrl":"/photo/resize/Iq31LSRljcgvEgHtMNJRUscym7s=/arc-anglerfish-arc2-prod-advancelocal/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"Brew black babes.jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/Iq31LSRljcgvEgHtMNJRUscym7s=/arc-anglerfish-arc2-prod-advancelocal/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/Iq31LSRljcgvEgHtMNJRUscym7s=/arc-anglerfish-arc2-prod-advancelocal/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","restricted":false,"version":0,"comments":(),"_id":"OTU2F4SFPBE3NHP4ZDCEGBCPJA","address":,"caption":"Members of the group blkbrewbabes at Nappy Roots' brewing wrap party at Scofflaw brewing in Atlanta (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:39:53Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original": sstuart@al.com","twitter":"ShaunaReporter","email":"sstuart@al.com","mt_author_id":"12582974","books":(),"podcasts":(),"education":(),"awards":(),"last_updated_date":"2018-10-12T19:31:19.313Z","firstName":"Shauna ","lastName":"Stuart"),"height":2304,"image_type":"photograph","last_updated_date":"2019-10-06T19:39:53Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/OGG5DOQQRRCJHBPZ6Y7JCKENF4","system":"Anglerfish","subtitle":"blkbrewbabes","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","version":"0.9.0","width":3456,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","large":"https://www.al.com/resizer/_DO-m2TrGFkgkA6-8Qi1ivmNePY=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","medium":"https://www.al.com/resizer/M3XmdTBDFRgweUe6lp9H_EdHp7Y=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","small":"https://www.al.com/resizer/Z1TlIi_YAtCf34BT4DCKGVN5-w0=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg","x_small":"https://www.al.com/resizer/c2BYo7nwjp6OJwKKdJHWkEnQLGU=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/OGG5DOQQRRCJHBPZ6Y7JCKENF4.jpg"},"_id":"7UK6SK4FIZFVLBV64CSL642NTQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Sharpton, who has watched and collaborated with Nappy Roots since their early days in the industry, says the group is at a crucial juncture in the business. ","_id":"RJE6TUP5YNGEFNRPCZL3X63Z3A","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“I’m taking them seriously and everybody else should as well. These brothas are not just doing it as a fad, jumping in and out. They really know their sh*t, man. And they're realizing that there is a void to fill,” said Sharpton, who has written about the intersection of the craft beer industry and hip hop since 1996. “And out of all the groups and people in hip hop who are in craft beer, they're at the top of the list. And they're well on their way.”","_id":"T3KSLH2JJNFSVEGHL3A7QADEYE","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Nappy Roots has spoken openly about wanting to bridge the gap between African Americans and the craft beer world.","_id":"ND3G6P56D5BJVJGEFVRGAZIPIQ","additional_properties":"fullSizeResizeUrl":"/photo/resize/iY-OThhxV22m0nQQUqogh2IIsWE=/arc-anglerfish-arc2-prod-advancelocal/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"Close up of ale and deville .jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/iY-OThhxV22m0nQQUqogh2IIsWE=/arc-anglerfish-arc2-prod-advancelocal/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/iY-OThhxV22m0nQQUqogh2IIsWE=/arc-anglerfish-arc2-prod-advancelocal/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","restricted":false,"version":0,"comments":(),"_id":"KUBVU2N4QJDBXCORCOFRTWACLE","address":,"caption":"Ale Sharpton (left) and Skinny Deville at Scofflaw Brewing in Atlanta (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:30:09Z","credits":"affiliation":(),"by":("byline":"Shauna Staurt (custom credit)","name":"Shauna Staurt","type":"author"),"height":2304,"image_type":"photograph","last_updated_date":"2019-10-06T19:30:09Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/ND3G6P56D5BJVJGEFVRGAZIPIQ","system":"Anglerfish","subtitle":"Ale Sharpton","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","version":"0.9.0","width":3456,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","large":"https://www.al.com/resizer/yFuaYX9ywTS1up4TJs5YAqiZTm4=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","medium":"https://www.al.com/resizer/o1aUM0atZlHiYNRXwHgOKFRnsew=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","small":"https://www.al.com/resizer/hO11CGX5gdFiEfeCck3VX2_5n_A=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","x_small":"https://www.al.com/resizer/aOXaBQp_C6oCAWX3R67Ze8wJehA=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ND3G6P56D5BJVJGEFVRGAZIPIQ.jpg","_id":"IGJSE3ZLW5H4FNO2NGCXQDE2BA","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“It's a business, so a lot of people don't want to be in it. But we're trying to get to a point where we can go to the Migos or Drake to say ‘ let's do a beer,’ ”said Scales. “Because they got the star star power. And they can turn those switches on. We want to create a platform for black people and artists to do a beer.” ","_id":"2K65WUJL55BZTGIG6TAQ5CQGAU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Hip hop artists have long been associated buying power in the spirits industry, whether through song references or direct involvement as investors, brand ambassadors, or marketers. ","_id":"JTXRJEGBAFGW5LHBVOVCQPBAOQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"But Dr. Jackson-Beckham says in order to fully understand the gravity of Nappy Roots’ growing influence on the craft beer industry, it’s important to examine the history of hip hop’s involvement in other spirits separately from what Nappy Roots is doing in beer. ","_id":"UBJI3JGYPZHWDA2CFWLTCJGH7U","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"In the 1980s and 1990s, malt liquor manufacturers started targeting black audiences after a failed attempt at marketing the spirit to the white middle class. While no one knows exactly why the sales were disproportionately better in some black neighborhoods (although some say the ads depicting affluence attracted black consumers) the industry did take notice, and many malt liquor brands reformulated and remarketed their products to double down on its marketing to black audiences. The result was a higher potency, but cheaper quality beverage. Commercials and ad campaigns heavily featured rappers, including Snoop Dog and Ice Cube. ","_id":"KFYPDN3HYNALZNJ3FUDLV7BCGE","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Black audiences who didn’t identify with that target demographic began to distance themselves from malt liquor, and gravitate toward premium spirits. As a result, beer, as a whole, was collateral damage. ",{"_id":"ED5OVBWDVVE3RMDBZFEZGJHAUA","additional_properties":"fullSizeResizeUrl":"/photo/resize/-fBrXEAnjiZi9FLuYHyrHythtfs=/arc-anglerfish-arc2-prod-advancelocal/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"IMG_7155 blake looking .jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/-fBrXEAnjiZi9FLuYHyrHythtfs=/arc-anglerfish-arc2-prod-advancelocal/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/-fBrXEAnjiZi9FLuYHyrHythtfs=/arc-anglerfish-arc2-prod-advancelocal/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","restricted":false,"version":0,"comments":(),"_id":"M5MEBJVS5JFPFF52S7R67EB7MI","address":,"caption":"808 Blake and chats Atlanta journalists at the Nappy Roots wrap party at Scofflaw Brewing in Atlanta. (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:58:20Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original": sstuart@al.com","twitter":"ShaunaReporter","email":"sstuart@al.com","mt_author_id":"12582974","books":(),"podcasts":(),"education":(),"awards":(),"last_updated_date":"2018-10-12T19:31:19.313Z","firstName":"Shauna ","lastName":"Stuart"),"height":2166,"image_type":"photograph","last_updated_date":"2019-10-06T19:58:20Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/ED5OVBWDVVE3RMDBZFEZGJHAUA","system":"Anglerfish","subtitle":"808 Blake","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","version":"0.9.0","width":3143,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","large":"https://www.al.com/resizer/OuwzDNAl1_lFZ1gC82Jt5ueKzfE=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","medium":"https://www.al.com/resizer/wfUf0cQLAlB9Sba8Nz8ewGLAwlk=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","small":"https://www.al.com/resizer/zjiHplYGXpWK8KIMub7CWJ1SG1w=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg","x_small":"https://www.al.com/resizer/qPm1VnuBLr4qgaJFIn_B6ZVCHKM=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/ED5OVBWDVVE3RMDBZFEZGJHAUA.jpg"},"_id":"6MSBFANIQVF7FPWSYHVED5YALI","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“So, now you have your Grey Goose. You have your Tanqueray. You have lots of premium liquor that is a little bit more associated with a kind of upwardly mobile or culturally savvy blackness,” said Dr. Jackson-Beckham. “And beer kind of gets left behind.” ","_id":"5RGVVTVQNRGXRGQVIFU5NHMSXU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"But over the past few years, there’s been the start of a renaissance examining and understanding the contributions of black people to the spirits industry, who have been consistently written out of that history. Now, African Americans are starting to reclaim that narrative-- including honoring Nearest Green, the slave who taught Jack Daniel’s how to distill, demanding industry attention with spirits clubs, and holding writers who cover the wine industry accountable for excluding black writers. Beer has been no exception, as black writers pen personal essays to honor the history of Guinness in Africa and reckon with the unsung history of slaves, who were vital to making beer in colonial Virginia..","_id":"YTUGTUDI7ZFOXOCUEM2BGKDGNE","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"And as Nappy Roots positions themselves as industry leaders in craft beer, they stand to help repair a tattered history. ",{"_id":"54AV2XK2XVCBJANXJUH2OOQMIU","additional_properties":"fullSizeResizeUrl":"/photo/resize/bsjP0ZmuKi58dFCo0tNcUk0EmTE=/arc-anglerfish-arc2-prod-advancelocal/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"sitting at the table 2.jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/bsjP0ZmuKi58dFCo0tNcUk0EmTE=/arc-anglerfish-arc2-prod-advancelocal/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/bsjP0ZmuKi58dFCo0tNcUk0EmTE=/arc-anglerfish-arc2-prod-advancelocal/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","restricted":false,"version":0,"comments":(),"_id":"J5GI4CQ7KZDN7KP5UMFZA6GYKU","address":,"caption":"DJ/ producer 808 Blake and Fish Scales at Scofflaw Brewing in Atlanta (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:33:00Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original": sstuart@al.com","twitter":"ShaunaReporter","email":"sstuart@al.com","mt_author_id":"12582974","books":(),"podcasts":(),"education":(),"awards":(),"last_updated_date":"2018-10-12T19:31:19.313Z","firstName":"Shauna ","lastName":"Stuart"),"height":2304,"image_type":"photograph","last_updated_date":"2019-10-06T19:33:00Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/54AV2XK2XVCBJANXJUH2OOQMIU","system":"Anglerfish","subtitle":"Nappy Roots at Scofflaw","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","version":"0.9.0","width":3456,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","large":"https://www.al.com/resizer/GF73JZfnyJBiua54vRoXOT1XVUU=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","medium":"https://www.al.com/resizer/FpkTqt81jHnKrQtZCpM3ZAxH7i4=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","small":"https://www.al.com/resizer/z1aB1w_arWj-NplQ_6walzy05-Q=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg","x_small":"https://www.al.com/resizer/_iNjbUb3keYoDfxEwpbsGAO-p7I=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/54AV2XK2XVCBJANXJUH2OOQMIU.jpg"},"_id":"VB5PTTGYJNCGNCVACLIE6HH2UE","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“I think their work is as important as it could possibly be,” said Dr. Jackson-Beckham.","_id":"3NCCVNWBAJHMBBVFHPQ73ZECT4","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":" “Because I've been studying this kind of cultural history and its impact for years and wondering ‘How do we get past this history?’ ” ","_id":"YK3K63Q7YFA45DNEZZVKMJVSOA","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"And she isn’t alone. Teo Hunter and Beny Ashburn, who run the craft beer brand and forthcoming brewery Crowns and Hops, have spoken openly about dismantling the tarnished legacy of hip hop and the 40 oz. and ushering in a new chapter for black people to enjoy premium beer as much as premium spirits. ","_id":"WGX7QLWZ7VFL3GNQ77AWJJ2UV4","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“So as hip hop artists this is really, really critical for them to be doing this. And I’m really excited,” said Dr. Jackson-Beckham. “And it’s really exciting to see the creativity and the energy they bring to brewing, because I think it’s really similar to the kind of energy that they’ve always brought to music.” ","_id":"EF5KBTTIJRAFFI6QCVYKWXYDQU","type":"header","level":6,"additional_properties":"comments":(),"inline_comments":(),"content":" The intersection of craft beer and hip hop","_id":"UCKC7H5KQZHQ7J6IEWPEAXZKNI","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Craft beer is still a relatively new spirit on the hip hop spectrum, but Nappy Roots does have the company of some of their peers. ","_id":"ZQ5JFTYPZ5DEFJMBNBMU36OMTA","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“Bun B. Tech N9ne. Petey Pablo has a beer. Chill Moody out in Philly. He’s been working on his beer for a while. Devin the Dude has a beer,” said Scales. “Afroman has a beer.” ","_id":"J7EBSAPQLJAG3C5PDQLHTQF5PU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“Anyone who’s influential in the hip hop game, they can get turned on craft beer,” said Deville. “Jermaine Dupri. Jay Z, Drake. You know, Missy Elliot. They can really tip the scale.” ","_id":"5SHFKMLLRRFNNPMCZBGMIFOQIM","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“All it takes is one Drake check and its good, ” said 808 Blake, chuckling.",{"_id":"VUKQJOKRDJGEPLSDVZH5GWJH34","additional_properties":"fullSizeResizeUrl":"/photo/resize/6eXGAInoKkVz1uhB6o7dl1n9wfY=/arc-anglerfish-arc2-prod-advancelocal/public/VUKQJOKRDJGEPLSDVZH5GWJH34.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"Ale sharpton pointing .jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/VUKQJOKRDJGEPLSDVZH5GWJH34.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/6eXGAInoKkVz1uhB6o7dl1n9wfY=/arc-anglerfish-arc2-prod-advancelocal/public/VUKQJOKRDJGEPLSDVZH5GWJH34.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/6eXGAInoKkVz1uhB6o7dl1n9wfY=/arc-anglerfish-arc2-prod-advancelocal/public/VUKQJOKRDJGEPLSDVZH5GWJH34.jpg","restricted":false,"version":0,"comments":(),"_id":"YSMVN5A5MVHGBPPGQBRNSKAAYM","address":,"caption":"Skinny Deville, Ale Sharpton, and Rob Kremer chat at Scofflaw Brewing in Atlanta during the Nappy Roots wrap party. 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But the collective isn’t actually interested in recruiting their peers for a trendy buy-in or to just “put a name on it.” Rather, they are trying to lay a firm foundation for artists who want to learn the craft, just as they have. They’ve already attracted the attention of up-and-coming Atlanta rapper, GRIP, and they want to continue to share their knowledge with the new class of rappers entering the scene. ","_id":"CVQV6RLYLJDSBACSLRNLZDFQOM","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"But what will it take to capture the attention of other young rappers who may be more likely to gravitate toward hip hop’s more legacy spirits?","_id":"JRDZWRRVERBR3D5YR4HF42P3BU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“I think we have to make a product that hip hop would like,” said Scales. “I think 20 to 30-year old hip hop heads... they may not really be into craft beer like that.”","_id":"2X3EON2AEBDIRHYYFIUFYINGC4","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“Not yet,” said 808 Blake.","_id":"PUXU56YK3ZDNRFUD2L5PTPK75A","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“Right, yet,” Scales continued. “But we’re in the lab working on some things that may appeal to 20 and 30- year-old-hip hop. Because, right now, craft beer is more of a 30 and up kind of beverage. We’ve got a few ideas on that.” ","_id":"VE5B6XIUYBFS5HDH3PJWJMTBK4","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"But in terms of making a product that hip hop will buy into, Sharpton and Dr. Jackson-Beckham both agree that, not only does that type of product already exist, but the landscape is full of opportunities for people to authentically and respectfully plug into the creative ground elements of hip hop culture, from artist collaborations to visual design. And the examples are there-- New York is the base of operations for the brand Kicks and Kegs, a marriage of sneaker and beer culture, and the vinyl record craft beer bar, Bier Wax. This year, High Gravity Hip Hop threw its first hip hop and craft beer festival in Atlanta. ","_id":"P7SM7BUJQNDC5JPAI5HMQYYADE","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"As spirits brands do collaborations with that align with hip hop culture, such as Jameson’s culture manager position with DJ OHSO and Jack Daniel’s Art Beats and Lyrics, Nappy Roots says the craft beer industry is also realizing that hip hop has a captive audience. And they want to be there to help make that engagement happen. They’re keenly aware that creating a cultural shift in the craft beer industry takes legwork. But the crux of that work, they say, lies in knowing the product, rather than solely on celebrity. ","_id":"SNJFS5XWF5AZ5EAN6Y2HLYO4WU","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"“ I don't think you can just go in there and say, 'Hey, I'm in hip hop, I'm going to break the stigma,’ ’' said 808 Blake. “You have to ingratiate yourself into the whole situation, meet people, and become a part of the community.” ",{"_id":"TSDDGDBD65GQ7DO6DMR25F3I64","additional_properties":"fullSizeResizeUrl":"/photo/resize/_chFjDLi9yj_X5KZbORxFVLpJyE=/arc-anglerfish-arc2-prod-advancelocal/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"Scales holding beer crop .jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/_chFjDLi9yj_X5KZbORxFVLpJyE=/arc-anglerfish-arc2-prod-advancelocal/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/_chFjDLi9yj_X5KZbORxFVLpJyE=/arc-anglerfish-arc2-prod-advancelocal/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","restricted":false,"version":0,"comments":(),"_id":"3VBIDZUUBNCD3MVI7GXSKD3IBA","address":,"caption":"Fish Scales of Nappy Roots poses with a beer at Scofflaw Brewing in Atlanta. (Shauna Stuart for AL.com)","created_date":"2019-10-06T19:36:08Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original":"_id":"sstuart","status":true,"bio":"Social + Community at Al.com","byline":"Shauna Stuart ),"height":2625,"image_type":"photograph","last_updated_date":"2019-10-06T19:36:08Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/TSDDGDBD65GQ7DO6DMR25F3I64","system":"Anglerfish","subtitle":"Fish Scales of Nappy Roots","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","version":"0.9.0","width":2271,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","large":"https://www.al.com/resizer/8nN_2xgE6syTXkuARa6Wh3L01yw=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","medium":"https://www.al.com/resizer/QegshaonnxDySXsIjgf_oNgD5js=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","small":"https://www.al.com/resizer/L34FdYLfiigUZBp6sD9kfiEnKcY=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg","x_small":"https://www.al.com/resizer/5tmShbq3Ox4RDLIO5HW_DhUnQBc=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TSDDGDBD65GQ7DO6DMR25F3I64.jpg"},"_id":"LQ7E6HJNMBE2VLBVJXCUMJQ7N4","type":"text","additional_properties":"comments":(),"inline_comments":(),"content":"Nappy Roots says the craft beer industry, to its credit, has been very welcoming to them. 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Birmingham News","url":"https://subscribe.al.com/?SiteCode=BN","_id":"link-subscription-the-huntsville-times","children":(),"display_name":"The Huntsville Times","url":"https://subscribe.al.com/?SiteCode=HT","_id":"link-subscription-press-register","children":(),"display_name":"Press-Register","url":"https://subscribe.al.com/?SiteCode=RG","_id":"link-subscription-email-newsletters","children":(),"display_name":"Email newsletters","url":"http://subscription.al.com/newsletters/"),"name":"al.com","navigation":,"expires":1570392500680,"lastModified":1570392200680},"content-api":{""website_url":"/life/2019/10/heres-what-to-know-about-hop-citys-lucky-7-anniversary-weekend.html"":{"data":{"_id":"2LRC6ZVHHRG75ODBB724UYGR6Q","type":"story","version":"0.10.2","content_elements":("_id":"AEXQWR5OLVAFZCQYZ4HL3XGJDQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310646,"content":"Hop City Birmingham will celebrate its 7th anniversary this weekend. To mark the occasion, the craft beer and wine shop in Pepper Place has planned beer releases and a weekend of events culminating on Sunday, October 6 with the grand finale: the “Lucky 7” anniversary party-- a day of music, beer, wine, and food trucks where Hop City will release its limited edition juicy lager brewed in collaboration with Good People Brewing Co. and the hip hop group, Nappy Roots. ","_id":"EXAPNXJMBBBIXF67ALEJFC5C6A","type":"interstitial_link","additional_properties":"_id":"HF4EA6M2IFAAPDOJDRORUE34YM","comments":(),"url":"https://www.al.com/life/2019/07/hip-hop-group-nappy-roots-and-birminghams-hop-city-brewing-anniversary-beer.html","content":"Hip hop group Nappy Roots and Birmingham’s Hop City will collaborate on a limited edition beer","_id":"NVDOHSVJSFFVTOO6SXWMRBYOZU","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310648,"content":"One of the largest beer events in the city, Hop City's social media and events manager Angela Richter says more than 1000 people attend the annual celebration. This year, in addition to the juicy lager, Hop City will tap an assortment of 66 specialty beers. Half of those beers have been specially crafted for Hop City from neighboring breweries in Birmingham, as well as taprooms from around the country. Also back on tap, the Fudge Brownie Milk Stout from Ralph Marion (widely known as the “Beered Black Man”) that debuted earlier this year to rave reviews. ","_id":"AZKKWT6OWZEF7KF3EFMB4E6FH4","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310649,"content":"“All 66 drafts are going to be cool, unique products that you don’t normally see on draft,” says Richter. “More than half of them are being custom made for the anniversary event.”","_id":"TEFQD4XNRVBWVGSRXRKFFSKNB4","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310650,"content":"And a special reminder: Pepper Place became an entertainment district this year-- which means patrons can take their beers and wines from Hop City onto different parts of the Pepper Place premises in a “to go” container.","_id":"5LNFRUM3MZHYHE25N4HSHXU4TI","type":"header","level":4,"additional_properties":"comments":(),"inline_comments":(),"_id":1570214310651,"content":"Here’s what to expect from Hop City’s “Lucky 7” weekend: ","_id":"H7O76YCCTJCX3BY5F2GX6IESQY","type":"header","level":6,"additional_properties":"comments":(),"inline_comments":(),"_id":1570214310652,"content":"Specialty beer releases starting at noon","_id":"TF3BFLUIH5DULHCGPUVKBFNAIQ","additional_properties":"fullSizeResizeUrl":"/photo/resize/LGXwfal3CeXcuHrImCQkopbQGWo=/arc-anglerfish-arc2-prod-advancelocal/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","galleries":(),"ingestionMethod":"manual","keywords":(""),"mime_type":"image/jpeg","originalName":"Tilquin.jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/LGXwfal3CeXcuHrImCQkopbQGWo=/arc-anglerfish-arc2-prod-advancelocal/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/LGXwfal3CeXcuHrImCQkopbQGWo=/arc-anglerfish-arc2-prod-advancelocal/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","restricted":false,"version":0,"comments":(),"_id":"WMIPWP773NCZHK6YMAB7IFREBU","address":,"caption":"A selection of beers at Hop City, including two lambic beers from Gueuzerie Tilquin (Credit: Ralph Marion)","created_date":"2019-09-21T21:55:45Z","credits":"affiliation":(),"by":("byline":"Ralph Marion (custom credit)","name":"Ralph Marion","type":"author"),"height":4032,"image_type":"photograph","last_updated_date":"2019-09-21T21:55:45Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/TF3BFLUIH5DULHCGPUVKBFNAIQ","system":"Anglerfish","subtitle":"Beers at Hop City","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","version":"0.9.0","width":3024,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","large":"https://www.al.com/resizer/W7Z4AWmMnQogqyhVjvHZ86Lwu7g=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","medium":"https://www.al.com/resizer/Kxh4ll5q5VVOmDy0Cdhrk1kVRQI=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","small":"https://www.al.com/resizer/AOfU6AJM-40Ib3yUPsIgzlRxV_A=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","x_small":"https://www.al.com/resizer/SDUT7G8nX8yLHOM6z1LITJ4-vPY=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/TF3BFLUIH5DULHCGPUVKBFNAIQ.jpg","_id":"25NBTPU6AFC3ZHARDNWVXNVWLU","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310654,"content":"Every day at noon since Sept. 30, Hop City has tapped a new limited, seasonal, or hard-to-find beer, including two lambics from the Belgian brewer Gueuze Tilquin.","_id":"UUW4XEEWIBERZISPG4XE3WW3N4","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310655,"content":"On tap Friday (today) will be the highly coveted Mexican Cake Stout from Westbrook Brewing. On Saturday, Oct. 5: a specially crafted S’mores Milk Stout from Trussville’s forthcoming Ferus Artisan Ales. Sunday, October 6 is the grand finale, and the specialty craft beer and wine shop will release its special limited edition collaboration beer with Nappy Roots and Good People Brewing. ","_id":"RSMRBQ3QZVDMXIB4U2YNFY27PM","type":"header","level":6,"additional_properties":"comments":(),"inline_comments":(),"_id":1570214310656,"content":"The Nappy Roots Great American Beer Run","_id":"MYHH3QIXHZC4ZNZZAXPIE24OTU","additional_properties":"fullSizeResizeUrl":"/photo/resize/zOwbOmIDI3LJ4_2rsXr9Vbi4GzM=/arc-anglerfish-arc2-prod-advancelocal/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","galleries":(),"ingestionMethod":"manual","iptc_job_identifier":"BsBs9IatFlObXa4Ibuj9","keywords":(""),"mime_type":"image/jpeg","originalName":"Nappy Roots.jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/zOwbOmIDI3LJ4_2rsXr9Vbi4GzM=/arc-anglerfish-arc2-prod-advancelocal/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/zOwbOmIDI3LJ4_2rsXr9Vbi4GzM=/arc-anglerfish-arc2-prod-advancelocal/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","restricted":false,"version":0,"comments":(),"_id":"MUEIUTIXLRHIFPUSB2KZJJKQ5A","address":,"caption":"Grammy nominated hip hop group, Nappy Roots (credit: Nappy Roots)","created_date":"2019-07-11T15:51:35Z","credits":"affiliation":(),"by":("byline":"Nappy Roots (custom credit)","name":"Nappy Roots","type":"author"),"height":640,"image_type":"photograph","last_updated_date":"2019-07-11T15:51:35Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/MYHH3QIXHZC4ZNZZAXPIE24OTU","system":"Anglerfish","subtitle":"Nappy Roots","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","version":"0.9.0","width":960,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","large":"https://www.al.com/resizer/n-LvaOPBFVH7_K_McDU6z7vNJNo=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","medium":"https://www.al.com/resizer/Drd8-_Mn8hALeUSUltwPmejHzLY=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","small":"https://www.al.com/resizer/StKDy8JpgV01yEJYTo7P0cwWKww=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","x_small":"https://www.al.com/resizer/5x2zIAXbVuW0e5B893bw2KyhhE0=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/MYHH3QIXHZC4ZNZZAXPIE24OTU.jpg","_id":"ISWS6FCULNCM5GSIBTC3N3JDC4","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310658,"content":"Nappy Roots entered the craft beer scene a little over two years ago, and in addition to teaming up with breweries around the country to make limited-edition brews and creating a podcast, the group named part of its tour the Great American Beer Run, a mashup of craft beer and country-fried hip-hop. Birmingham is now a stop on the tour, and for the anniversary weekend, the group has teamed up with Hop City and Good People to brew a limited edition beer: Po’ Folks “juicy” lager-- a 5.75 ABV lager brewed with citra hops. In early September, rapper Fish Scales told AL.com that this brew was one of their most unique beers to date: “It’s your dad’s beer, but we’re juicing it up.”","_id":"44SFF5NYWJAO5BQESGI2UTZV7Y","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310659,"content":"The beer will officially debut to the public on Sunday, October 6, but lucky craft beer enthusiasts have two chances for a sneak peek of the brew.","_id":"6A2BMTPRVNBTLFUNV3JL2IW5UE","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310660,"content":"This evening, Good People Brewing Co. will host a special early release of the juicy lager at Hop City, starting at 5:00 p.m, and patrons will also have a chance to win tickets to the Nappy Roots pre-anniversary concert on Saturday, Oct. 5 at Avondale Brewery.","_id":"FCBS2MSELZBXLOJ63CRVXW6WVQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310661,"content":"The concert starts at 8 p.m. on Saturday (entry begins at 7:00 p.m.), and tickets are available via Eventbrite: early sale ($15, plus fees) day of event ($20, plus fees) and VIP ($40, plus fees). Patrons with VIP tickets will get to do a meet & greet with Nappy Roots, a tasting of the Po’ Folks juicy lager, a signed poster and entry to sound check.","type":"oembed_response","subtype":"facebook-post","_id":"3ZKMUP7KIVDW7OQNU2UC2AJ4BQ","raw_oembed":"author_name":"Hop City Birmingham","author_url":"https://www.facebook.com/HopCityBirmingham/","provider_url":"https://www.facebook.com","provider_name":"Facebook","success":true,"height":null,"html":"

n

Do you want a chance to try out Nappy Roots beer before our anniversary party on October 6th? Well you have a chance to...

Posted by Hop City Birmingham on Monday, September 23, 2019

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The Oklahoma-based brewery is crafting five beers specifically for the anniversary party, including two stouts and two sours. Also on tap-- a bourbon barrel aged stout from Bell’s Brewery out of Kalamazoo, Mich. and a special brew from Monday Night Brewing in Atlanta.","_id":"FBP5PJ53CBH6XGSBHGMPNP2GHA","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310667,"content":"All in all, Hop City will have 66 total taps of seasonal, rare-find, and limited edition beers.","_id":"Z3EWXSWB4FFZLPZXSM4UR7OWQU","type":"header","level":6,"additional_properties":"comments":(),"inline_comments":(),"_id":1570214310668,"content":"An expanded wine section","_id":"CXZDM653BJEOVHCXQWQPEIQQWE","additional_properties":"fullSizeResizeUrl":"/photo/resize/cDGF-4s5yuv8fXuHjssWJoaIyZ8=/arc-anglerfish-arc2-prod-advancelocal/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","galleries":(),"ingestionMethod":"manual","iptc_job_identifier":"eBCVI6JRRSbKrO8ZOGZC","keywords":(""),"mime_type":"image/jpeg","originalName":"Hop City great wall of wine.jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/cDGF-4s5yuv8fXuHjssWJoaIyZ8=/arc-anglerfish-arc2-prod-advancelocal/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/cDGF-4s5yuv8fXuHjssWJoaIyZ8=/arc-anglerfish-arc2-prod-advancelocal/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","restricted":false,"usage_instructions":"FBMD01000ac00300001c2e0000e5750000437e00003b89000051b90000df17010006200100182c0100053a0100d7a50100","version":0,"comments":(),"_id":"LMSKG3LEBBHMZCBOUOTPOE7CBE","address":,"caption":"The early days of the Hop City great wall of wine (Courtesy: Hop City Birmingham)","created_date":"2019-10-04T13:05:05Z","credits":"affiliation":(),"by":("byline":"Hop City Birmingham (custom credit)","name":"Hop City Birmingham","type":"author"),"height":720,"image_type":"photograph","last_updated_date":"2019-10-04T13:05:05Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/CXZDM653BJEOVHCXQWQPEIQQWE","system":"Anglerfish","subtitle":"Hop City great wall of wine","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","version":"0.9.0","width":960,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","large":"https://www.al.com/resizer/yp0UbNCfSvv9BKjRIVeli-lvDiA=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","medium":"https://www.al.com/resizer/kKSDSPYpmD-8q7ibzpgD-u0BEDY=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","small":"https://www.al.com/resizer/zyQAIc_70dMz8HaYEOgEUPpO58I=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","x_small":"https://www.al.com/resizer/1tHSbe1WgbFfBeSbQTwrMurOARI=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/CXZDM653BJEOVHCXQWQPEIQQWE.jpg","_id":"LL3E7NWWU5ANBJFVGZHLV6NSUU","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310670,"content":"Hop City expanded its wine program early this year. Starting at 1:30 on Saturday afternoon, the shop will also host a high-end wine tasting, featuring four stations of wines.","_id":"2DCYYB4VB5DX3M43TZJNX2B3KI","type":"header","level":6,"additional_properties":"comments":(),"inline_comments":(),"_id":1570214310671,"content":"A fundraiser for Coosa Riverkeeper ",{"_id":"JNAOIVK4VFAPNAXTQ4M4I7I2OA","additional_properties":"fullSizeResizeUrl":"/photo/resize/iaTXh8wFLjZiiLd1q8PS_AS2qlo=/arc-anglerfish-arc2-prod-advancelocal/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"application/octet-stream","originalName":"coosa river.PNG","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","owner":"sstuart@al.com","proxyUrl":"/photo/resize/iaTXh8wFLjZiiLd1q8PS_AS2qlo=/arc-anglerfish-arc2-prod-advancelocal/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","published":true,"resizeUrl":"http://thumbor-prod-us-east-1.photo.aws.arc.pub/iaTXh8wFLjZiiLd1q8PS_AS2qlo=/arc-anglerfish-arc2-prod-advancelocal/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","restricted":false,"version":0,"comments":(),"_id":"CR244NMBHBF33ARQDM7P46NCGY","address":,"caption":"The Coosa River (Courtesy: The Coosa Riverkeeper)","created_date":"2019-10-04T13:10:15Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original":"_id":"sstuart","status":true,"bio":"Social + Community at Al.com","byline":"Shauna Stuart ),"height":391,"image_type":"photograph","last_updated_date":"2019-10-04T13:10:15Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"edit_url":"https://advancelocal.arcpublishing.com/photo/JNAOIVK4VFAPNAXTQ4M4I7I2OA","system":"Anglerfish","subtitle":"The Coosa River","taxonomy":"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","version":"0.9.0","width":578,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","large":"https://www.al.com/resizer/LvxzMySZ0fVWn1P9IMD44nN1ooc=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","medium":"https://www.al.com/resizer/vEK8_SoU1X-u3KoYMWgMJjqVyrI=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","small":"https://www.al.com/resizer/4XEkA6aRn2hxbuJr69gbUAp7jQE=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG","x_small":"https://www.al.com/resizer/tA9HnufCqRWDlFLL1joBm8e21I8=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/JNAOIVK4VFAPNAXTQ4M4I7I2OA.PNG"},"_id":"5FP6LRZ3FJDHJPAX53Y3VN23QU","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310673,"content":"Hop City’s annual party is also a fundraiser for the Coosa Riverkeeper, featuring a silent auction of beer and wine-related prizes. This year, both Fairhope Brewing and Ferris Brewing will auction off a Brewer’s Experience -- a hands-on opportunity to learn the ropes of a brewery and craft a special edition beer. The beers crafted from both experiences will be tapped at Hop City for a special event.","_id":"ZHLRLHMOGVDNDMLIJAJJRM4M64","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310674,"content":"Détails:","_id":"WMX4O5GUUJGVFFHTG424BDI2SI","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1570214310675,"content":"Hop City’s “Lucky 7” anniversary party is Sunday, October 6. For more information, visit the Hop City Facebook Page. 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n

Aw Naw! Hell Naw! Man, we done up and done it!!! We are extremely excited to announce that Hip Hop group Nappy Roots...

Posted by Hop City Birmingham on Thursday, July 11, 2019

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Voir ce post sur Instagram

Last time @skinnydeville and @nappyscales of @nappyroots came into town, it was for a quick second. This time @anniedagood and I were able to show what Birmingham is doing in the craft beer scene. They loved it here!! Can’t wait to see when they might come back again.

A post shared by Ralph Marion (@beeredblackman) on

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new beer is set to debut at Birmingham’s Good People Brewing Company near the end of the month. On March 30, a fudge brownie milk stout will be available on draft. The stout is a limited-edition collaboration between the brewing company and Ralph Marion, who runs the brand Beered Black Man and bartends at Hop City Craft Beer & Wine.","_id":"P3V2P34N3FDF3HVNBT6ZS4EF5I","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458104,"content":"Chocolate is the main player in the fudge brownie stout. Good People’s head brewer Adam Klein says the process took three different angles to get the perfect balance: chocolate malt, cocoa nibs and cocoa extract.","_id":"KEFXQA7WEJCMBBZKVINUUG3VQY","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458105,"content":"“We added lactose to make it a milk stout so it has sort of a creamy texture,” said Klein. “We added 20 pounds of cocoa nibs from Olive and Sinclair in Nashville. And then we added pure cocoa for that extra big punch of chocolate on the nose.”","_id":"4LK3LNFXFZGBNEOCXZBME3QVDE","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458106,"content":"While chocolatey, the 8.5 ABV stout won’t be overly sweet. Marion says while crafting the recipe, he and Klein included some characteristics of the intense, deeper roast of an imperial stout, but rounded out the flavor for a smoother feel.",{"_id":"7NIHXXFWFVCHTNHJ6ODR7RIXJU","additional_properties":"galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"image/jpeg","originalName":"pouring.jpg","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","owner":"sstuart@al.com","proxyUrl":"/photo/resize/-46_M4JB9yGXVkdTVv5kQnuhNRA=/arc-anglerfish-arc2-prod-advancelocal/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","published":true,"resizeUrl":"http://resizer.shared.arcpublishing.com/-46_M4JB9yGXVkdTVv5kQnuhNRA=/arc-anglerfish-arc2-prod-advancelocal/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","restricted":false,"version":0,"comments":(),"_id":"7IOTJHALJVCHNGZSR3IU3SPXXY","address":,"caption":"Good People's head brewer Adam Klein pours two snifters of the fudge brownie milk stout (Shauna Stuart for Al.com)","created_date":"2019-03-20T16:21:45Z","credits":"affiliation":(),"by":("_id":"sstuart","type":"author","version":"0.5.8","name":"Shauna Stuart","description":"Social + Community at Al.com","social_links":("site":"email","url":"sstuart@al.com","site":"twitter","url":"ShaunaReporter"),"socialLinks":("site":"email","url":"sstuart@al.com","deprecated":true,"deprecation_msg":"Please use social_links.","site":"twitter","url":"ShaunaReporter","deprecated":true,"deprecation_msg":"Please use social_links."),"additional_properties":"original":"_id":"sstuart","status":true,"bio":"Social + Community at Al.com","byline":"Shauna Stuart ),"height":3024,"last_updated_date":"2019-03-20T16:21:45Z","licensable":false,"owner":"id":"advancelocal","sponsored":false,"source":"additional_properties":,"edit_url":"https://advancelocal.arcpublishing.com/photo/7NIHXXFWFVCHTNHJ6ODR7RIXJU","system":"Anglerfish","subtitle":"Fudge Brownie Milk Stout","taxonomy":"additional_properties":,"associated_tasks":(),"type":"image","url":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","version":"0.8.0","width":4032,"resized_urls":"original":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","large":"https://www.al.com/resizer/5QuswDgDoO5_5XLrCpYsxgaTE_0=/1280x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","medium":"https://www.al.com/resizer/K-LqK-hJ9yM0MdDidjU7ZPKFK2Q=/700x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","small":"https://www.al.com/resizer/bU0cp_wEs9AJ58lgUbHbspfflmU=/325x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg","x_small":"https://www.al.com/resizer/TuXiUAYYidVSKEBQ8Ub302ccDs8=/180x0/smart/arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7NIHXXFWFVCHTNHJ6ODR7RIXJU.jpg"},"_id":"IR6QYOCJORDM5BAQIW2WRJJK3Y","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458107,"content":"Slightly sweet with a light bitterness, the stout will pair well with savory and sweet dishes, and both Marion and Klein suggest foods that can hold up to the decadence of the beer, including desserts, burgers, steaks, and strongly flavored cheeses.","_id":"ZUHYDMWMCVFSPD2LUT336BV7AE","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458108,"content":"Those ready to taste the stout will have a chance to put those pairings to the test on Saturday, March 30th during the launch party at Good People, featuring food from the Hollywood Grill food truck.","_id":"5B332Y36TZA47B76VJUTOV3FXA","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458109,"content":"After Saturday, the stout will also be available on tap at Jack Brown’s Burger and Beer Joint in Lakeview and possibly some other local restaurants and retailers in the future.","_id":"GPSQEYHMJNFUXJURUFUGK5K6RA","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458110,"content":"From family tradition to brewery","_id":"2XMLVYFNMNA77F7OUOOZ6ZTQDM","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458111,"content":"For Marion, the creation of the fudge brownie milk stout combines his love of craft beer with a family tradition.","_id":"ZLRXEZ56SBHS3DK5QVRKZLSWYI","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458112,"content":"The Birmingham native has worked behind the bar at Red Hills Brewery where he assisted with social media management and event planning. He was also a draft manger for the J. Clyde. Both of those experiences led him to build his brand, Beered Black Man, a site dedicated to his love of craft beer and his efforts to diversify the craft beer industry.","_id":"ZTEKTXUGTNF6LLXYGICUNEK5CM","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458113,"content":"Marion’s first experience with beer was actually a funny childhood mishap. While visiting relatives in Selma when he was young, he accidentally took a swing of Budweiser, mistaking the red can for a can of Coca-Cola. From that day on, says Marion, he hated the taste of beer. That all changed in 2008, when he started going to the J. Clyde with friends. He’d always just go to the bar to hang out and eat, but one night, he decided to try one of the Alabama beer specials. That beer was Good People’s Pale Brown Ale.","_id":"H2E4PS3BWVFDPIY336G7IWMH2M","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458114,"content":"“That was the first craft beer I ever had. And I never looked back after that point,” said Marion.","_id":"5LQQOLBGAFDCNIUO6QNWZGE2DM","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458115,"content":"From then on, Marion’s love for darker and maltier beers grew, and he developed a fondness for stouts. So when he first thought of creating his own beer, he knew it would be a stout. Marion also knew he wanted to dedicate the beer to his great-grandmother and his memories of helping her bake brownies in the kitchen.","_id":"7QGTXIJP5FC6FPCR34QLT6SJY4","additional_properties":"galleries":(),"ingestionMethod":"manual","keywords":(),"mime_type":"application/octet-stream","originalName":"holding phone 3.PNG","originalUrl":"https://arc-anglerfish-arc2-prod-advancelocal.s3.amazonaws.com/public/7QGTXIJP5FC6FPCR34QLT6SJY4.PNG","owner":"sstuart@al.com","proxyUrl":"/photo/resize/ujU3AoVJu3Ey4o7konimnif_6-A=/arc-anglerfish-arc2-prod-advancelocal/public/7QGTXIJP5FC6FPCR34QLT6SJY4.PNG","published":true,"resizeUrl":"http://resizer.shared.arcpublishing.com/ujU3AoVJu3Ey4o7konimnif_6-A=/arc-anglerfish-arc2-prod-advancelocal/public/7QGTXIJP5FC6FPCR34QLT6SJY4.PNG","restricted":false,"version":0,"comments":(),"_id":"5LSP7EQOT5BMLPEMJZHWB4ZUIQ","address":,"caption":"Ralph Marion shows a photo of his great-grandmother. "I've always kept a picture of her on my phone." 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When I was younger, we always made fudge brownies. And my great-grandmother was always a big part of who I am today, so I wanted to find a way to honor her,” said Marion. “We would always do at least two batches a month. 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And we tried to take elements of his history and childhood memories and turned it into a beer. And I think we did a pretty good job with it.”","type":"oembed_response","subtype":"instagram","_id":"6PQWFNDMOBCTDDMJJ4UKARFX6Y","raw_oembed":"version":"1.0","title":"Late December, I sent a email to @gpbrewing about brewing a beer with them. In January, I sat down with @adamklein1012 on coming up with the idea of the Fudge Brownie Imperial Milk Stout. February, we brewed the beer. Today, I was able to taste the beer for the first time. On March 30th, you will be able to taste what has been three months in the making. Can’t wait to share this beer with all of you!!!","author_name":"beeredblackman","author_url":"https://www.instagram.com/beeredblackman","author_id":4467664861,"media_id":"2003288668467737972_4467664861","provider_name":"Instagram","provider_url":"https://www.instagram.com","type":"instagram","width":658,"height":null,"html":"

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Late December, I sent a email to @gpbrewing about brewing a beer with them. In January, I sat down with @adamklein1012 on coming up with the idea of the Fudge Brownie Imperial Milk Stout. February, we brewed the beer. Today, I was able to taste the beer for the first time. On March 30th, you will be able to taste what has been three months in the making. Can’t wait to share this beer with all of you!!!

A post shared by Ralph Marion (@beeredblackman) on

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So, for Marion, working with the brewery to develop his first beer was a full circle moment.","_id":"U2S3LXVSLRHKJGZWQLLASU3QWM","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458122,"content":"“Good people has always been, in my sense, my home brewery. I always come here with friends. If it’s beer related and it’s not Hop City, it’s going to be here,” said Marion.","_id":"PVCN2MGD5ZD2RD4XPHZ4NAEKRU","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458123,"content":"“Sometimes I feel bad,” said the Birmingham native, laughing a little. “Because I feel like I don’t give everybody else love. 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So hopefully with what I'm doing with the brand and this beer it can bring up more conversations about those kind of things.”","_id":"GA2KBAZIBNCS3JGJPPJKU6QNUM","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458130,"content":"The creation of the fudge milk stout is a check mark on an already eventful year for Marion.","_id":"RYTSBM2IERG7LOUMXKN7JTG6YQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458131,"content":"Beered Black Man, which has over 2,000 followers on Instagram, has also caught the eye of Grammy-nominated rap group Nappy Roots, who have been working in the craft beer scene for more than two years and have a home brewery venture called Atlantucky Brewing. In 2017, Nappy Roots released two limited-edition beers at Atlanta’s Monday Night Brewing which nodded to their Georgia and Kentucky roots and last May, they expanded the opportunity and launched two more craft beers. They are also developing a craft beer reality show and travel series. Last month, the group debuted Kentucky Mud, their one-day limited-edition brand of chocolate milk stout. ","_id":"64SYMTM47BDLFN3NBL47PODMUQ","type":"interstitial_link","additional_properties":"_id":"S6UNMQ57AZCB7GN443QQSBIH7M","comments":(),"url":"https://www.al.com/business/2019/03/atlantas-monday-night-brewing-eyes-birmingham-brewpub.html","content":"Atlanta’s Monday Night Brewing eyes Birmingham brewpub","_id":"AGUVGZQMBNBRDCO2LJPOTV7BZQ","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458132,"content":"In February, the group paid Marion a visit at Hop City on their way through Birmingham from Tuscaloosa. After a round of beers and conversation, the group started talking about plans to return to the Magic City to learn about its rapidly growing craft beer scene. And Marion is looking forward to being an ambassador to showcase his city, aptly nicknamed “Beermingham,” when they return.","type":"oembed_response","subtype":"instagram","_id":"JEIUU6BTBNAGHID7KDQXFQELNY","raw_oembed":"version":"1.0","title":"Might have taken a long time for this to happen, but finally the @beeredblackman and @nappyroots met up. It’s great to see what they are doing to bring craft beer and hip hop together. Hopefully this won’t be the last meet up!!!","author_name":"beeredblackman","author_url":"https://www.instagram.com/beeredblackman","author_id":4467664861,"media_id":"1980820486784273132_4467664861","provider_name":"Instagram","provider_url":"https://www.instagram.com","type":"instagram","width":658,"height":null,"html":"

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Might have taken a long time for this to happen, but finally the @beeredblackman and @nappyroots met up. It’s great to see what they are doing to bring craft beer and hip hop together. Hopefully this won’t be the last meet up!!!

A post shared by Ralph Marion (@beeredblackman) on

n","thumbnail_url":"https://scontent-iad3-1.cdninstagram.com/vp/e7685dc44c4bf0a843c7c08e9a9b921f/5D2EAE18/t51.2885-15/sh0.08/e35/s640x640/51033735_2057744051192277_3945728581015815312_n.jpg?_nc_ht=scontent-iad3-1.cdninstagram.com","thumbnail_width":640,"thumbnail_height":479,"_id":"https://www.instagram.com/p/Bt9Sbzml8rs/","additional_properties":"comments":(),"_id":1554914910261,"referent":"id":"https://www.instagram.com/p/Bt9Sbzml8rs/","service":"oembed","type":"instagram","provider":"https://api.instagram.com/oembed?url=","referent_properties":"additional_properties":"comments":(),"_id":1554914910261,"_id":"HCV7DQKA4BFH7E4VBG2KFL6BZA","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458134,"content":"“I actually met artists I listened to in middle school and high school. And it was cool just to sit down and talk with them. And talk about making things better in the craft beer industry,” said Marion. “I was just smiling from ear to ear. 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I’ve put in a lot of work and lost lots of sleep. I’ve sampled a lot of beer. I think my kidneys and liver are probably screaming at me to stop,” he joked. “But I’m excited about what I’m doing and hopefully this journey doesn’t stop.”","_id":"3MHKFERGNZBZJAXBJLBIGKLUOY","type":"interstitial_link","additional_properties":"_id":"HVDCVUXKLBDFVC6RG3JKJY7TMI","comments":(),"url":"https://www.al.com/entertainment/2016/07/alabamas_best_breweries_the_ul.html","content":"Alabama's best breweries: The ultimate guide","_id":"YGECOACNIVC2PIOZK323CLNCOE","type":"text","additional_properties":"comments":(),"inline_comments":(),"_id":1553097458138,"content":"Ralph Marion and Good People Brewing will host a launch party for the fudge brownie stout starting at 12:00 p.m on Saturday, March 30th. Pour plus d'informations, visitez Beered Black Man et Good People Brewing sur Instagram. 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